James Avery ('Uncle Phil' from the Fresh Prince of Bel Air) is presently the fastest rising search on Google and ranks number seven on Twitter trends.
A false rumour he had died was widely re-tweeted and spread quickly amongst users.
Perhaps one of the most interesting aspects of this is the speed at which this meme transferred so quickly from Twitter to searches on Google.
Whilst the micro-media site is still comparatively niche with regard to active users, 50% of the public start any Internet session with a Google search.
This arguably demonstrates the fact that while Twitter is clearly widely 'read', social media is still not a trusted source of information for good reason.